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Sensory Evaluation is a scientific discipline used to evoke, measure, analyze and interpret those responses to products, that are perceived by our senses.

Sensory testing is done by evaluating cosmetic products on the basis of human senses such as sight, smell and touch. This scientific approach is of immense importance in evaluating cosmetic products for their perceived ‘Look Good’ attributes.

At C.L.A.I.M.S., Sensory Evaluations of the products are performed by qualified panelists, as per ASTM (American Society of Testing and Materials) guidelines.

Experts at C.L.A.I.M.S. can help determine, if your product has acceptable sensory attributes that influences Consumer purchase decisions and build Brand loyalty.

For a product …. Sensorial Evaluations are carried out by accessing various characteristics such as:
  • Skin Feel

  • Spreadability

  • Tackiness/greasiness / stickiness

  • After-feel

  • Fragrance acceptance


Our expert panelists can also evaluate your product by comparing with a benchmark or a comparative product using “half-head” technique, to assess the sensory characteristics of your product for a better consumer acceptance.

For a Hair product…. Performance Evaluations are carried out by assessing various characteristics such as:

  • Hair Combability

  • Detangling

  • Static

  • Gloss / Shine

  • Bounce