We at believe synergies ensure success. We have thus developed a process which bridges the gap between articulated and unarticulated consumer needs and product attributes.
We can thus help our sponsors to connect consumer needs with technically measurable parameters and help them in the early stages of product development thereby making the entire product development process more objective and meaningful.
Internalizing the findings of market research at the concept generation stage.
Translating them into product design/concept.
Offer our expertise (knowledge and skill) for Consumer insight.
Identifying “Product attributes” and what they mean technically
Translating need & wants of consumer to product attributes.
Techniques to quantify and measure these attributes.
Structured approach to product development.
The process of connecting Consumer needs with technically measurable parameters can also be used to advantage in advertising and marketing.